REAL Analytics  consists of a team of statisticians, mathematicians and computer scientists dedicated to research in football. Using the latest technologies in artificial intelligence, REAL Analytics provides a suite of products and services to aid decision making in recruitment, team selection, playing strategy and opposition analysis.
REAL Analytics offers its customers a unique user experience by letting them define their own playing style through configuring a set of weights that establishes the importance of different playing criteria, which then adjusts all our ratings accordingly. The same can be done regarding individual players for scouting and recruitment purposes.
REAL Analytics provides genuine predictive analytical products and services, opposed to merely descriptive statistics/analytics, as others tend to provide.